What is the Best Time to Send Emails to Your Subscribers [Infographic]

Best Time to Send EmailList building is undoubtedly one of the most important tasks you should be working on.

If you still haven’t started building your list of subscribers, you are missing out on opportunities to make money and expand your online presence.

There are basically two major email marketing platforms right now…

There is the free option MailChimp (which I happen to use) and there is a paid and (as they say) a more advanced one – Aweber.

If you are a newbie, you really don’t have to pay for the second option and I’d advice you to choose MailChimp, which offers all you need to get started on your email marketing journey.

Anyway today’s infographic, created by the GetResponse team, is all about helping you discover the best time to email your subscribers so that you guarantee yourself the highest open-rates and click-rates. The guys have analyzed over 21 million messages sent from US accounts to determine the figures you will see in the infographic.

And if you are wondering why even with hundreds of subscribers you are only able to get a few to read your emails and act on your call to actions, the reason might just be that you are sending your campaigns at the wrong time.

Some of the key takeaways you are about to see in the infographic include: 

  • Open rates by time after delivery
  • Best time of the week to send an email
  • Hours of the day with most opens
  • Hours of the day with most clicks

Scroll down to read the actual infographic and if you enjoy it, please take a minute to share it with your friends or just leave a comment! 

Best Times to Email

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  1. Hi Daniel,

    Excellent post and infographic!

    Testing things such as this are an extremely important part of marketing. Those who test are eventually able to figure out what’s working and what isn’t. Those who don’t test end up guessing, which isn’t a good way to build a business.

    Thanks for providing such useful information. I’m going to have to take a look at the delivery of my email based on this as well. Looks like there might be a few tweaks coming in the near future!

    I hope you have an outstanding week!

    ~Barry

  2. Hey Daniel! Thanks for sharing this useful post! I also use MailChimp and I am content with it for the moment, it does the job! But I enjoyed your work and you made me think more about chosing the right time to be sure I get a good feedback from my readers!

  3. Hi Daniel,

    I must say, this is very interesting..however, the handful that opens my
    emails seem to be in the evening..sometimes early am. I’m sure that is because of all the time changes. Thanks for this info..

  4. Margie Dana says:

    Hi, Daniel,
    This is one terrific post/infographic. I will be studying it carefully and may decide to change the hour at which I send my weekly newsletter out (10 am each Monday). Will also look into Time Travel. Must share this post! Have you written posts about open/CT rates before? I’m interested in that.

    Margie

    • Hey Margie,

      Indeed it does provide lots of useful data. As for articles about open and click rates – no I haven’t published anything before. I will however be writing on email marketing soon.

      Daniel