4 Simple Ways to Bring More Traffic to Your About Page

How to bring more traffic to your about pageLast week’s post was focused around some of the elements that you should consider adding to your about page and why they work.

If you paid close attention, at the end of the article I mentioned that I will be writing a follow-up piece about how to actually bring more people over to your about page.

Well here you have it!  

Just to recap my previous post, here are some of the key reasons why your about page needs more traffic:

  • It can serve as a social proof and thus add more credibility to what you share
  • It can help you get more followers on the social networks
  • It can prove an effective way to get more email subscribers

For the full details I’d recommend you to read my “6 Ideas for Your Blog’s About Page and Why they Work“.

Now, without further ado, here are four rather simple yet often times untapped ways to make your about page more visible to your blog’s visitors!

1. Make Sure to Add a Simple “About” Widget


Have you recently considered tidying up the sidebar of your blog?

Now might be a good time!

I like to believe that a functional sidebar is a sidebar that only includes widgets, which either help you keep visitors browsing, grow your list, get followers and make money.

  • On my blog the “Search this blog” and the “Recently popular” widgets serve the first purpose
  • The very first widget is all about helping me tell more people about my newsletter
  • The “Follow me” is self-explanatory…
  • “Product Spotlight” is my way to get the word out about products I have reviewed i.e. monetization

The purpose of the “About Me” widget? 

Pretty much all of the above combined into one.

Each click on the “Read More” link means one bounce less and more time spent on the blog. A click on the widget also means someone learning more about me and based on that possibly considering a collaboration of some sort.

The links to my social profiles on the other hand can help me obtain a new follower, while “the end of the funnel” allows me to recruit more people to my list.

Now that I hopefully made your mind about including that widget, let me help you create one!

Here is the HTML layout that you should paste in the widget content field:

<div><div><div><img class=”about-img” width=”95″ height=”95″ border=”0″ src=”Headshot URL” alt=”Your Name“></div><div><p class=”about-p”>Write a few lines about yourself</p><a href=”About Page URL“><div class=”more-about”>Read more</div></a></div></div></div>

And here is some CSS to make it all look nice and neat: 

.about-img {float: left;margin: 8px 25px 0 -2px;border-radius:50%;-moz-border-radius:50%;-webkit-border-radius:50%}.about-p{font-size: 13px;font-style: italic;line-height: 27px}.more-about {margin:-13px -1px -10px;padding:1px 17px;width: 80px;background:#A1C264;color: #fff!important;display: block;font-weight: bold}.more-about:hover{background:#B4D577;text-decoration:none !important}

Where To Put the CSS SnippetThe above snippet goes into your stylesheet. The latter is located in your WordPress dashboard -> Appearance -> Editor -> Stylesheet (style.css). Once you open up the stylesheet, look for .sidebar or #sidebar and place the code after the last curly bracket (  } )

2. An Author Box Below Posts is a Must


If we compare the about widget with an author box, the latter wins.

Why is that so?

The box will gain more visibility, because people don’t have to look sideways to spot it. They simply have to scroll down and read the article. It is more “natural” so to say.

But then there is a problem…

Since the author box is way, way below the fold (whereas the about widget can go a lot higher), in the end it will gain less “impressions” so to say i.e. less possible views.

That doesn’t necessarily mean lower visibility however.

Think about it – people who reach the end of the post are obviously more engaged than does who reach say one third. There’s a better chance that they actually found the post interesting. So it’s only obvious to assume that they will probably be a little more inclined to take further action (learn more about you, the author, in our case).

Okay, but what are some of the ways to add an author box under your blog posts?

  • First if your blog runs on the Genesis Framework you can easily add an author box (like I have done), by going to your WordPress dashboard, then clicking on Users and selecting “Your Profile”.

Enable Author Box in Genesis FrameworkUnder Biographical Info you need to compose the byline which will be displayed in the author box. Once you are done simply scroll down and thick the check box “Enable Author Box on this User’s Posts

Also consider taking a look at this page for various snippets to help you modify the author box.

  • If you don’t have the Genesis Framework you could try Fancier Author Box. That is a really neat author box plugin which allows you to add links to your social networks, customize the appearance of the box.

There is also the really cool option to show your latest posts in a separate tab (as much of them as you specify in the settings).

The authors offer a premium version of the same plugin (costs $10). There you can also add your social profiles as tabs (their position can easily be modified). I’ve seen a lot of blogs using that one and have to say it looks neat.

  • A third approach would be to either try out other author box plugins or use the below snippets if you have a widget section under your blog posts:

<div class=”author-box”><div class=”widget-wrap”><p><span class=”alignleft”><img width=”85″ height=”85″ class=”author-avatar” src=”Avatar URL” alt=””></span><b>By Your Name</b> – Your Byline<a href=”About Page URL” rel=”author”>Read More…</a></p>
</div></div>

You will also need some CSS styling (goes into your stylesheet, same way as described a few paragraphs above):

.author-box{background:#F3F3F3;border: 1px solid #D3D3D3;margin:10px 0 30px;overflow:hidden;padding:15px;border-radius:4px;-moz-border-radius:4px;-webkit-border-radius:4px}.author-box p{line-height: 30px}.author-avatar{border-radius:50%;-moz-border-radius:50%;-webkit-border-radius:50%;display:inline;margin:8px 14px 10px 2px}

3. Link to Your About Page in the Comments


Replying to the comments you receive is common sense…

You are doing it, right?

I’d understand if you are an authority and you get a hundred comments on every article you publish. Then it would probably be hard to reply to each and everyone who leaves a comment.

If your comment count isn’t anywhere near the above, I’d highly suggest you start replying and at least saying thank you to people for spending their time to share their opinion.

Those are some of your most valuable visitors because they interact!

Okay, that was a bit of a rant here but I felt like it needed to be said. :D

Anyway…

Add Your About Page to Your Comments URLWhen leaving a comment there are three fields – one about your name, one about your email and one about your website’s URL. The URL is the website that a visitor will be sent to if they click on your name.

As an author and a logged-in user you won’t have to fill those though. The fields relevant to you are found in your user profile in the WordPress dashboard.

So the thing I was doing wrong (and probably some of you as well) just until I realized a few days ago was that in the website field I had simply filled www.reviewzntips.com.

What’s the problem with that? 

Well the thing is people are already on your blog.

They know your name and they know you, the author of the blog, replied to their comment. And while if it weren’t your blog it might be logical to place a link to your home page, here it really isn’t.

Why not instead point your name to your about page! 

Change Website FieldSimply go to your profile page, scroll down to contact info and in the Website field make the link to point to your about page rather than your home page.

The problem is that old links won’t automatically be changed…

What I am currently doing is I’m editing and replacing the link only on the most popular and the more recent posts on my blog.

The process isn’t all that time-consuming if you open up all comments in new tabs, copy your about page URL and start replacing it using the CTRL+TAB combination to switch through the tabs.

4. Don’t Forget About the Footer


Are you taking advantage of your blog’s footer area? 

The footer and what you place in it is basically your last chance to keep visitors on your blog.

Think about it, how many times have you clicked the return to top button and kept browsing?

Probably just a handful… 

So if you have a footer widget section that you are not taking advantage of, make sure to fix that mistake as soon as possible! If your theme doesn’t allow for footer widgets, the following tutorial might help you set them up yourself.

A link to your about page is the first thing you should consider placing there.

Kristi Hines footer bioSome bloggers like Kristi Hines and Jay Baer for instance, have taken this a step further and have actually placed a short bio in the footer. That one is very similar to the about widget, which was the first tip I introduced in this post.

That is also a good option as long as you have enough real estate (which for me is not the case) in your footer to house an image, a few sentences and possibly links to your social profiles.

Final Words


That’s pretty much it folks. I hope you enjoyed the post and definitely give the tips a shot if you haven’t done so already!

Share Your ThoughtsNow I’d like to hear your thoughts! 

Do you find the about page all that important? What are your ways to bring more traffic to yours?

Definitely take a minute to share your thoughts and the post if you happened to like it! :)
Daniel

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  1. Hey Daniel great post as usual! I wondered if you would consider putting a pinterest button on your site. I share religiously but I have a problem with remembering what I read and I like to come back to your posts again and again. I would like to be able to pin it.

  2. Some great tips as always, Daniel. Thank you.

  3. These are some great ideas. After I read this I added my about page to my name in the comments section. I never thought about that before!

  4. the traffic to the about page would come by itself,
    everybody want’s to Google the company or the person that’s they’re about to make business with,
    they want to look for reviews and reputation first,
    so just make sure your about us page is well optimized for search engines, and make sure you have set some good reviews about you on some other sites linking back at your about page. and that’s all you need.

  5. Linking to the about page from the comments is an interesting idea that I had not considered. Thanks for the suggestion.

  6. Great tips, Daniel. Thank you. This post coupled with your “Six Tips for your About Page” is gold!

    The default Genesis Author’s Box under posts is not clickable nor actionable.
    You suggest “A third approach would be to … use the below snippets if you have a widget section under your blog posts:”
    My Genesis Child theme has no widget section in posts.
    Could I simple place that snippet into functions.php?

    • Hey Brian,

      Thank you, I am glad you enjoyed the two posts!

      As for the Genesis author box, how is that so that it’s not clickable? Normally there is a read more link just as the one that I have in mine.

      About the snippet – no, I believe that wouldn’t work. However you could test the following code (goes into Functions.php). It should create the widget-area for you:

      add_action( ‘genesis_after_post_content’, ‘mocha_after_post’ );
      function mocha_after_post() {
      if ( ! is_singular( ‘post’ ) )
      return;
      genesis_widget_area( ‘after-post’, array(
      ‘before’ => ‘

      ‘,
      ) );
      }
      genesis_register_sidebar( array(
      ‘id’ => ‘after-post’,
      ‘name’ => __( ‘After Post’, ‘mocha’ ),
      ‘description’ => __( ‘This is the after post section.’, ‘mocha’ ),
      ) );

      Make sure to backup though. I’m not sure if ‘mocha’ (the name of my theme) is replaced with the name of your theme.

      Hope that helps!
      Daniel

  7. Great post, as usual, Daniel!

    I was terrified to find out that i am guilty of not doing any of these :( I have been contemplating about the Author box for some time now but in the context of your post, it sure makes a lot of sense to add it. Putting it on my to do list.

    Slightly off-topic, every time i read your posts, you add more to-dos to my list which once completed bring great overall improvement to my blog – thank you for that! :D

    Buffering this post to help you spread your wisdom and useful tips!

    • Hey Diana,

      Nice to see you commenting here once again! :D

      Terrified is maybe a bit of an exaggeration. I mean incorporating the ideas doesn’t take THAT much time, so don’t worry!

      But yeah, a lot of small tasks do contribute for a lengthy to-do list.

      Other than that I’m really glad you are finding some useful bits here and there in my posts.

      Have a great day ahead! :)
      Daniel

      • oh, the “being terrified” part was not because it is making my to-do list long (i am used to that and prioritizing makes it easy to handle redundant stress) – it was more of a self-assessment. I think of myself as a smart marketer and blogger (have proof – if nothing else, many happy clients! LOL) – so i was terrified to realize i utilize none of the tips you mention… all of them very logic and true!

        one corrected though already – now my wp profile links t my about page ;-)

        • I see now. lol

          But then again you’ve got the clients, so you are certainly doing something right. Nothing bad in discovering something new. We all do after all. Plus you’ve started working towards implementing them, so it’s all good. :D

  8. Agree that widgets are some reason why a blogger can grow a massive amount of traffic. The second number shared is spot on, as a reader; we were fascinated to know the writers/authors background and name. So this is really compulsory.

    The good thing is that you have shared us a tip on how to put an Author box. Thanks for that!

  9. Daniel,

    I like all ideas….the author box is a biggie. Readers want to learn more about the source of the post. Bloggers take new visitors for granted at times. Extend a proper cyber introduction. Share your story to form an instant bond.

    Smart tips!

    • Hey Ryan,

      Yeah, exactly, new visitors won’t just hang around. You need to make it easy for them to “find” more information about you.

      Thanks fore the input as always man! :D
      Daniel

  10. Wanda Sieber says:

    Daniel, great work, as usual.

    I’m wondering if you could help me: My company is looking for a social media manager to head up our location’s SM launch. Our corporate office has been using social media for years and has just authorized individual locations to take part in SM. Content is not a problem – we have staff to do that. What I’m looking for is an intern or free lancer to work PT for us for a few months to get us up and running. We’ve not had a response we’re happy with from our postings at local universities. Any advice on where to look next?

  11. Great tips, as usual. I agree that About pages are extremely important for all websites. People want to know there is a real human or group of people behind a brand, company, blog, etc. It always amazes me when I find a site without an About page or with a vague, two-sentence bio.

    • Hey Beren,

      And I agree with you – I also find it rather strange when sites, claiming to provide exceptional services, lack that really simple authenticity ingredient.

      Thank you for stopping by! :)
      Daniel

  12. Some great tips there Daniel – both in your earlier blog post on About Pages and in this post too. Thanks for giving me some great food for thought on making the most of a very overlooked but potentially powerful page on my blog!