Traffic. When people decide to create a website or start blogging, they see traffic generation as the only thing that matters.

At some point the countless of hours, days and weeks spent into building an audience pay off. Traffic numbers finally start growing… What a relief!

But does that really mean anything?

I mean yes, you’ve cracked the traffic code, but it still feels like there’s no one there. No one subscribes to the feed, no one retweets the posts and no one leaves comments…

Maybe that’s a bit of an exaggeration, but the fact is there are other factors you should pay attention to aside from traffic.

One of those factors is bounce rate.

Bounce rate is a very simple metric that shows the percentage of people who exit a website directly from the page they landed on. In other words those are the visitors who view only one page within a website.

Lowering the bounce rate is important, because that way visitors end up spending more time on your site and thus there’s a better chance of them taking action (subscribing, buying a product, etc.).

Today’s post is for all of you bloggers, struggling with bounce rate. Below I will give you some guidelines on how to lower bounce rate and hence the overall success of your blog.

Without further ado, let’s get started:Continue Reading