Twitter is the place where my social media journey began a few years ago. And the fact is Twitter has always been my top referral by a significant lead ahead of my other traffic sources.

However…

Traffic isn’t everything. There are also factors like bounce rates, time that people spend on a site and number of pageviews which determine the quality of the traffic. And when it comes to quality traffic Facebook has been among the best.

But unlike Twitter, where it all comes down to growing a following, tweeting at the right time and engaging, getting exposure for your Facebook page is a science on its own. There are different factors, determining how many of your fans are going to see your next post. Those factors are the ingredients of the EdgeRank algorithm – an algorithm aiming to provide the right content to the right people.

Even though EdgeRank is meant to help Facebook users, it can be hell on earth for marketers, who are trying to get traffic, likes and comments.

A few weeks back I actually published an article with some tips and tricks to help you “beat” the algorithm. With today’s infographic, created by PostRocket, I would like to make understanding of the whole EdgeRank concept a little easier.

Below you can read this really cool infographic that tells you what exactly plays a role in determining the EdgeRank score of your posts or in other words how much of your fans and friends they are going to reach.

Some of the key takeaways include:

• The importance of a person’s previous interactions
• The current reactions of people who saw a post
• How much “negative feedback” there is

Scroll down to read the actual infographic (and please take a minute to share it if you happen to find it useful): Continue Reading