Although I don’t open Facebook that frequently, I’m bombarded with spam pretty much every time I do. A lot of you can probably relate to that and see themselves in a similar situation – some as the ones being spammed and others as the spammers themselves…
In whichever category you fall, today’s post is for you. Below I will share with you 7 “strategies” to get yourself “unliked” (would’ve been nice if the unlike button existed, wouldn’t it be?) on Facebook.
1. Sending Friend Requests to People You Don’t Know
Probably the most obvious one on the list. Following people and getting followbacks is an effective strategy on Twitter (see “Tweet Adder Review“). Although it might seem as a bot-like behavior, there is a lot more to the strategy than simply following a thousand people everyday.
On Facebook however it is a different story. The principle behind the system itself is totally different. Becoming friends with someone means establishing a mutual connection straight from the start. People either have you as a mutual follower so to say or they are not connected to you. Yes, you can also subscribe to accounts, but that’s a far less popular feature as of now.
With the notification system in place, unlike Twitter where new follows aren’t that obvious, you can easily get reported for sending friend requests to folks you don’t know just to increase your reach. The thing is that Facebook is a narrower network, while on Twitter pretty much everyone follows people he doesn’t know and is followed by people who he doesn’t know.
2. “Hacking” into Other People’s Walls
You have a lot of freedom on Facebook. Although abusers are a rather rare sight, you don’t need many to get your day ruined…
Throughout the months I had to delete posts shared on my wall more than once. It would probably not be a big deal if the links posted were actually pointing to quality information that is useful to those who liked my page.
Invites to scammy and fishy systems, requiring huge investments are not welcomed on anyone’s wall. Articles that have nothing to do with the topic being covered are not a good idea either. What you will promote on your own wall is up to you, but if you want to be taken as a legitimate marketer don’t cross the line. It’s common sense, isn’t it?
3. Tagging People for no Real Reason
That is by far a favorite technique for Facebook spammers. It doesn’t matter if you’ve done research and if the ones you have decided to tag might be potential buyers. Sharing photos and tagging people who you haven’t ever even talked to is insolent to say the least.
People are overprotective on the internet. They are far more likely to just delete the tag rather than to go on and discover why you tagged them in the first place. What you have shared might be relevant but that doesn’t change the fact that you are spamming.
I wouldn’t call that a good way to start a successful customer relationship…
4. Adding Scripts to Make People Automatically Like You
Another thing that really gets on my nerves are fan pages that get you to automatically like them. If you want likes then okay, way to go! You might get a couple hundred of them but what’s next?
What are you going to do with those who have “liked” your page against their own will? Can you in your right mind expect those people to actually support you and to check out your stuff.
The only thing you are going to gain from all of this will most likely be complaints and negative comments, which certainly won’t help you build trust.
5. Offers Upon Accepting Friend Request
It has never ceased to amaze me how some individuals believe that they can get me to buy right after I add them as a friend. It’s kinda similar to a sales funnel… just that it’s upside-down.
If you want to get someone at least partially interested in what you offer, your first step has to revolve around providing value. That might be achieved by creating a conversation, giving helpful advice or sharing links to quality articles. One way to see how much progress you are making is from the feedback and likes you are getting. Although not a precise indicator, if those are going well, you are probably good to go and can move on to your call to action.
6. Inviting Everyone to Every Event You Create
The problem with many Facebook users is not that they are spammers but that they don’t know when they’ve gone too far. The invitation system is there for one reason – to help those who might be interested find more information about an event. However that very same system is not meant for sending invitations to everyone just to get you and your business noticed.
You need relevancy. Not everyone who is a friend of yours on Facebook shares the same interests as yours. If people have already rejected the same or an invite to a similar event, think twice before sending it once again. I often unfriend folks, who are repeatedly trying to draw me into something that is just not for me. Many Facebook users will do the same as me, so it might be time to revise your strategy.
Let me Hear Your Thoughts
That is pretty much what I have observed and don’t like seeing on Facebook. If you are doing one of the above, then we can’t be friends. Now it’s your turn folks! Let me hear what you have to say! Is there anything else to be added to the list? Do you agree with what I have shared?