Writing is probably the first thing you associate blogging with. And yes that’s what being a blogger is mostly about – taking an hour or two everyday to turn that great idea you came up with last night, into an article that your audience will hopefully find useful.
But then again, you can’t build an audience by simply writing and publishing. How you promote each and every piece you write is decisive in terms of the traffic and shares your content will receive.
Basically in order to see results from your efforts, you have to share your posts on the social networks, you have to optimize them for the search engines and make them easy to digest for the reader (more on that topic: 9 Step Blogging Checklist).
But… What else can you do to take full advantage of what you have written?
Below are namely eight ideas for things that you could start doing with your blog’s content right away that you might not have thought about. On some you might start working right away, while others might be a long-term effort. Either way the ideas are sure to improve your productivity and results:
1. Turn Your Best Articles into an eBook
Yep, the post you are just writing might turn out to be a great fit for your eBook – one that you probably haven’t even started yet. Don’t get me wrong. I am not a fan of duplicate content and plagiarism. However I strongly believe that when it comes to creating a freebie for your email subscribers, you really don’t have to reinvent the wheel.
If you already have say 100 published articles, why not use some of the information you’ve shared there?
I mean the ones who subscribe might not receive information you haven’t shared, but they will get their hands on information they haven’t already READ. After all looking through your archive, choosing the best articles and rewriting them into an eBook is quite a hard work on its own.
2. Create a Page for First Time Visitors
Another way to make use of the content you are about to share or you have shared with your readers, is to create a page, dedicated entirely to newcomers.
In that page you basically say a few words about your blog, your niche and your goals. The idea is to persuade those first-timers that your blog is a place, worth spending time on.
And then after that short introduction part, you include links to your best articles and you divide those into the categories you cover (e.g. blogging, traffic generation, social media, etc.). That way your older content won’t be forgotten even though it might be buried beneath dozens of newer articles. Plus it will serve as a motivator for new readers to subscribe to your list and follow you on the social networks.
3. Email Bloggers in Your Niche
That is something I haven’t personally done myself, but I’ve seen the approach in action. Over time I have received dozens of requests from bloggers in my niche to either write a comment on their latest article, share it or link to it. And the funny thing is that I have happened to agree.
Yes, this might seem a little fishy…
However how the ones you write to will react, depends entirely on you. There are three things to keep in mind if you decide on that method:
- You need a pillar article – in other words you need to give the bloggers you are contacting a good reason to do what you want them to. That post of yours has to be exceptional.
- You need to know who might be interested – as good as the post might be, not everyone will agree to share it. You’ve got to know the bloggers in your niche pretty well first. It’s best if they know you too.
- The email itself – how you ask those bloggers to consider your request also counts. Let them know who you are and what you are fighting for. Be descriptive about the post and why you’ve chosen exactly those people to email to.
4. Why not Write a Part Two?
You’ve certainly had one of those moments when you thought that the article you are about to publish isn’t as detailed as you’d wanted it to be. Well here’s your chance!
Why not write a second part of that post, where you share more in-depth information about what you already shared in the first part? Or maybe you can cover new ideas and tips to go along with that older post?
That’s up to you to decide. The fact is that your old content might be the seed for future articles.
Check out my post “5 Smart Ways to Create Content When You’re Not in The Mood” for similar ideas.
5. Do Some Interlinking
It is proven that pointing from one article to another relevant one helps in terms of SEO. The more you interlink between your articles, the easier it is for the search engine robots to make sense of your content and the keywords you have included and to index that content appropriately.
So, assuming you already have dozens and dozens of published posts, you might be in for a good SEO improvement. You simply have to take the time to interlink your content. And although you might have started doing that at some point, a good lot of your older articles don’t have a single link in them.
The process can be time-consuming but it’s well worth spending a day or two to create a solid link network. It might not be as powerful as getting links from the big blogs, but it’s still a step in the right direction.
I have actually written a whole article on the importance of interlinking, which you might want to check out:
6. Use Your Content for Guest Posts
Nope, again I’m not talking about the copy/paste procedure that some individuals tend to exploit in the hopes of building links…
As I mentioned in the above paragraph, getting links from the big blogs has more weight than simply interlinking your posts. So the number one way to get those links is through guest blogging. But coming up with guest post ideas is far easier said than done.
One way to ease the whole process a little is to use what you’ve already written as a source of inspiration. Start with your latest posts, read them as thoroughly as you can and think of different variations on the same topics.
For instance you might have published an article that overviews different tips for improving Facebook traffic. From there, you can write a post about the mistakes you’ve come across when building Facebook traffic. Or you could explain different myths or misunderstandings involved in getting Facebook traffic.
Sometimes ideas are already there and you just have to find them!
7. Get in Touch with a Product’s Authors
Let’s assume there’s some sort of an app, tool or a site that you really enjoy and that helps you make progress in the niche you participate in. A good idea might be to tell your audience about that product and why you are enjoying it. Those kinds of review articles tend to get lots of retweets, likes and traffic.
However you could accelerate the whole process a little by contacting the tool’s authors and telling them about the review of their product that you’ve just published.
That might seem kinda cheeky, but after all by writing this post, you are promoting the product. So emailing the product’s team and asking for some additional sharing on the post might just work!
Especially if it’s a more popular tool that you’ve reviewed, you might be in for quite some additional traffic!
8. Your Posts Can Help You Increase Engagement
That’s true! Social media ain’t simply a traffic source and it isn’t all about sharing your stories. Things like posting visual content and asking questions hold a huge importance for networks like Facebook and Google Plus.
So one way to come up with relevant questions to ask your audience and keep them tuned in to what you have to say is your own content.
The best strategy in that case is to think of a question that has something in common with your next article. That way, by posing the question, you are creating a buzz on the topic. So when you publish the article and share it with those same folks that you asked yesterday, they would be more likely to check out your two cents on that same topic.
All in all you get two benefits – you increase engagement and you increase visits to your blog.
That’s pretty much it. The list can probably go on, but I thought those eight ideas were the most useful. So yes, you can do much more with your articles than simply share them on the social networks. Now on to you folks! What other ideas can you add up to the list? Do you agree with the ones I’ve listed here? Let me know your thoughts. CommentLuv is enabled.