Writing every single day is a great habit for all bloggers. Doing so helps you publish content on more frequent basis and generate a consistent flow of traffic along the way.
And although by posting more times a week, you will certainly benefit from more direct traffic and more RSS visitors, doing so won’t necessarily guarantee more social media traffic.
Before you even start hoping for better results in terms of Facebook likes or Twitter retweets, there are several elements that you have to consider! The below paragraphs are all about them!
Scroll down to discover five tips that will help you make your content more appealing to the reader and thus more shareable on the social networks:
Make the Topic Clear Right Away
and Focus on one Thing
One great WordPress plugin I recently installed is WordPress SEO by Yoast (mentioned it in my WordPress plugins post). That one lets you set a keyword for the post you are writing and gives you guidelines to follow so that you do a good on-site SEO job.
But what does this has to do with making the topic clear?
Well it’s simple – starting with a keyword of some sort or a keyphrase, or even something as broad as a key idea is crucial in terms of relevancy.
Whichever of the three you decide to focus on, you have to make sure that the title and the first paragraph contain it! These two components are what the visitor sees and if the title doesn’t correspond to the intro, people might have hard time establishing a connection.
So, how do you make the intro specific enough?
Firstly go for simple sentences. Start with a description of that initial idea. Then before you start writing the main part of your article, present in brief what the visitor should expect, as in this post for instance:
“Scroll down to discover five tips that will help you make your content more appealing to the reader and thus more shareable on the social networks:”
Don’t Forget to Supplement
Your Post with Images
Blog post images… I believe that this is the second most important component of any article that aims to grab the visitor’s attention (and have even dedicated a whole post to it: “4 Reasons to Add Images to Your Blog Posts“).
Readers can easily get bored even if the topic they are reading is something they have interest in.
Relevancy plays its role, but…
Hasn’t it happened to you to check say ten articles but from all of them to end up fully reading only one or two? I am certain the answer is yes!
A post might be highly relevant to what you are looking for, but that won’t necessarily get you to read it. And that’s where images come into play! Images help you keep the attention just a little longer. A little longer, so that the visitor has enough time to skip that boring moment, keep reading and hopefully share the article.
Use Post Notes to Keep the
Visitor’s Eyes on the Article
So aside from images, what can you do to make the post a little bit more engaging?
One way I thought to try is with the so-called post notes. They are really simple. Whenever there’s something important to say, you wrap it up in a note.
The note is simply a CSS class with different formatting so that it stands out. As you can see in my recent posts, mines are like green boxes.
Post notes do a good job at catching one’s attention, mostly because they contrast very well with all other blog elements.
After putting post notes to use I actually saw a 2-3% decrease in bounce rates – definitely not much, but still worth it. Plus it makes blog posts look better.
Feel Free to Shape Your
Content Outside of the Box
There are literally dozens of articles aimed to help you write better blog posts. Although many of them provide good tips, not all apply to you. So before deciding to utilize anything you’ve just discovered think twice!
A good example can be the above tip about using post notes. They might work well for me, but who knows – the same might not be the best solution for your blog.
Basically it all comes down to analyzing and adapting the available options to suit your needs. After all we all don’t have the same readers, so we should not all follow the same approach. Don’t blindly follow an advice only because it’s posted on a high-authority blog! Testing is key!
Hope you enjoyed the ideas guys! Now it’s your turn! What other factors there are when it comes to making your posts shareable? Is it even possible to achieve this, or is the content itself all that matters?