Social Media is Becoming more Visual than Ever [Infographic]

The Shift to Visual Social Media

Before there was Facebook and Twitter…

And whereas there are lots of images being shared on the first, the main focus of Facebook has always been connecting and chatting with friends. Twitter on the other hand is far less visual and is a network, mostly aimed at allowing individuals from around a world to connect and all in all is a great place for businesses to be.

Things are changing though… 

Now with Instagram and Pinterest gaining strength, it seems like social media is becoming ever more about visual information than plain ol’ boring text. And there’s no wonder – a picture’s worth a thousand words as they say.

For consumers it is far easier to like or pin a funny picture that they can relate to than to read a whole article and retweet it.

This shift to visual content means that businesses have to adapt!

The following infographic that comes from the guys at Socially Sorted is all about that, as it talks about the shift itself and provides you with six practical tips to make your brand more visual.

Hope you enjoy it guys, here it is!

The Shift to Visual Social Media

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  1. As a graphic designer by background, I was both relieved and overjoyed when social media went visual. What started out as a coders domain was not only tedious but difficult for me to participate in. The saying, ‘a picture is worth a thousand words’ could not be more appropriate to the evolution of social media from code to creativity in communication. In fact, I am just working on a SlideShare presentation that illustrates the use of visual material and how to keep one’s brand consistent across the social media landscape.

  2. Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is important and everything. But think of if you added some great photos or video clips
    to give your posts more, “pop”! Your content is excellent but with pics and video clips, this website
    could certainly be one of the greatest in its niche.
    Amazing blog!

  3. Hey Daniel,

    Any tips on getting started on Pinterest? I created a business account and Pin every new product to my board. I get a couple re-pins a week, but not too much else. I’ve heard of people getting thousands of visitors a day from Pinterest, any ideas on how to get there (with no existing audience yet)?

    • Hey Julie,

      Unfortunately although I have an account over at Pinterest, I still haven’t had the time to focus all my attention into it, so as of now I can’t give you any directions. I will probably soon start and write an article though. :)


  4. Hi Daniel,
    Well from all the media channels that exist online Youtube is definitely my favorite one.
    I’ve only created a couple of videos which are mostly tutorials but I do get some very targeted traffic from those videos on Youtube. It’s not a large amount of visitors but online it’s more quality over quantity don’t you agree?

    Cool infographic, really detailed.
    Have a great day Daniel,cheers.


  5. Hey Daniel – thanks so much for sharing my infographic – I am a fan of your blog so it is an honour to have you share our info. Much appreciated and glad the content has resonated with your readers. Have an awesome day!

    • Hey Donna,

      You are most welcome – awesome infographic both in terms of presentation and information! My readers have obviously really enjoyed it, so thank you for creating it. :)

      Have a great weekend!

  6. Visual is so important s it allows the viewer to add his/her own interpretation. This helps to bring a contextual connection and make the content more relevant to us individually.

    • Ted,

      That’s a good point and as I see it one of the main reasons why visual content tends to get so much more people liking and resharing.

      Thank you for stopping by mate!

  7. Thank you very much for this..and I have seen it work more and more for the brands I am managing online.A question, though: Pinterest has been a hard nut to crack.Getting followers is so hard..and how don I know the ultimate number of followers for my reports given that individual boards have different follower counts?

    • Hey Frank,

      Interestingly, I’ve been getting new followers every now and then ever since I got into Pinterest, although I have like 1-2 pins at most lol. As for your question, hmm, I am not really sure, I guess that should be stated somewhere in your profile.


  8. I do agree with you Daniel!
    Just take a look at how many likes when you share such interesting photos on Facebook, how many repin and traffic to website with shared photo on Pinterest.

    • Hey Deni,

      Yes, exactly! Visual content tends to get far higher exposure than the traditional type of articles. This infographic alone is a good example. It has already gotten the amount of sharing that other articles receive in a week.


  9. I am using pinterest from the last 4 or 5 months and it is one of the major source of my traffic after search engines.

  10. Hi Daniel,

    I agree with you, social media is only going to grow, and it’s turning more and more visual daily.

    Just take a look at slideshow. There’s been some frank discussion that it might be one of the next big traffic waves for those who are positioning themselves to catch it.

    I’m like you, I haven’t dug into Pinterest at all. I don’t even have an Instagram account. I need to get caught up in these areas. Social media in general is on my to-do list for this year. I really need to focus on getting a deep understanding of the various networks and how to integrate them into my blog properly.

    Lots of work to do….

    Thanks for sharing. I hope you have a truly outstanding week!


    P.S. I thought you’d might be interested to know that from the couple of comments I’ve left here over the last few weeks, you’re my second highest referral source over the last 30 days. Just behind Google. Not that that means a ton to you, but I’m happy! See you next time.

    • Hey Berry

      The slideshows are gaining strength indeed. All in all I believe it comes down to finding a way to present things in the easiest to digest way as possible. That is why those alternative methods of presenting the information are successful.

      I do agree with you – it’s more important to integrate the networks and make something out of them, than to simply sign up on Pinterest for instance, do some repinning and move on to the next big thing. That’s definitely not how a successful social media campaign works.

      As for the P.S. – happy to help you get some traffic your way mate! I just been busy doing some redesigning on the comment section to make it a little more appealing. :)

      Have a good one!

  11. The infographic looks great Daniel. I am using Instagram myself, and I really love images. I am not using Pinterest as often as I probably should, but I really enjoy looking at images. On the other hand, I am always using images on my blog in order to help make a bigger impact. I believe that your tip #5 is important, images adds back to the words.

    • Hey Jens,

      To be quite honest, I haven’t yet really dug into Pinterest as much as I’d like. I’ve been pinning an image every now and then, but it’s definitely not a serious activity. As for images in blog posts, those are an absolute must. They make reading easier, especially for long, exhaustive posts.

      Thanks for stopping by my friend! :)